A well-crafted website that has a thoughtful design can have a positive impact on a brand irrespective of the latter’s age, size and sector. This post will try to enunciate the many ways good web design can have that impact. Here goes.
Good web design strengthens the trust of customers in a brand
According to the professional opinions of revered web designers, a well-designed website allows a brand to make a strong connection with prospective clients. Furthermore, good web design also strengthens the trust of customers in a brand. Good web design has the following attributes.
- Strong, clean, and engaging visuals and
- Design elements that prioritise the overall user experience of the website.
When the official website of a brand –
- Has a dated look
- .Has landing pages designed in a manner that makes it hard for a visitor to keep track of information offered on the same
- Has confusing visual or textual content that not only confuses the visitor but has been deliberately put in place to deceive the audience – then the current and prospective clients of the brand will lose their trust in the brand in question and look for other options.
Web designing veterans tend to create websites with simple and clear designs that would paint the brand in question in an open and transparent light. Expert web designers would use clear headings, buttons and prominent call-to-action statements. All of the above steps would yield a website with a design that readily forms trust with the visitor irrespective of the latter’s location.
Good web design increases the effectiveness of a website
Web designers associated with a reputed website designing service provider states that good web design increases the effectiveness of a website by affecting its SEO rank.
How?
Well, an expert web designer will see to it that the website they are creating boosts Google Analytics parameters such as –
- How long the visitor spends on the website (Time On Page)
- The number of times a visitor lands on a page of the website but leaves immediately without interacting (Bounce Rate)
- The number of first-time visitors who visit the website and become regular customers of the brand (Conversion Rate).
In a nutshell, a website with a design that complies with the SEO rules set by leading tech companies like Google has better organic SEO ranks that ultimately increase the overall effectiveness of the website in question.
How cool is that!?
Good web design helps boost SEO campaigns
Web designers in Mumbai or in any other location for that matter would also see to it that the websites they are designing comply with the Core Web Vitals that tech giants like Google these days consider to rank a website on the SERPs of leading Search Engines.
Which parameters are considered by Google as ‘Core Web Vitals’?
Google and other tech companies tend to increase the SEO ranks of websites that scores well in the following parameters –
- The time that is taken by a landing page of a website to load (Largest Contentful Paint)
- The time that is taken for the landing page to become interactive for the visitor(First Input Delay).
- The number of layout shifts taking place for the visual content of the landing page unexpectedly (Cumulative Layout Shift).
The above-mentioned parameters are user-centric and websites with designs that aim to keep the parameters in check tend to yield promising results in terms of SEO campaigns.
It is as simple as that!
Conclusion
Convinced enough to revamp the official website of your brand? Why not contact the experts at a revered web designing company in Mumbai today? Let the experts take a look at your brand’s website and figure out whether a simple website revamp or a complete website overhaul is the solution. The results will surely be satisfactory enough. That’s a guarantee!
